Gizmo
Corporation
WristIO
2000 Focus Group Report
Marketing
Report from customer focus groups to review the WristIO 2000
product.
Executive
Summary
All our studies have indicated that while the WristIO 2000 is a
good product, one important feature that is missing is the
ability to view the last 3 phone numbers dialed. While this may
seem trivial, because of the size of the keypad, our focus group
members all voiced a strong desire to see this feature in the
final shipping product.
Customer Surveys
The survey was a compilation of 50 questions regarding every
aspect of our product development life cycle. Some examples were:
Is our current display extensive enough? Will our customers want
to see more than one phone number at a time? Maybe our users
would like to to be able to see the previous two numbers they
dialed?
Results
The research team has found a solution for increasing the size of
the watch face. The current problem revolves around the polymer
bonding compound (XJ1) used in the manufacturing process of
liquid crystal display faces. A new type of polymer bonding
compound (XJ2) has a greater elasticity to accommodate a larger
faceplate WITHOUT having to rework the solid state board
underneath.